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Inside Sega’s Tokyo HQ |
by UtahSaint
7/7/2008 |
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When you arrive at the Japanese headquarters of one of the world’s leading games companies, you half-expect to be assaulted by employees wearing primary colours and bouncing off the ceiling. The first sight of Sega’s Tokyo HQ is encouraging: in the lobby there’s a statue of Sonic the Hedgehog, the company’s emblem since 1991, when he first appeared as the “cool” rival to Nintendo’s lovable Mario.
These days, there’s more of a sense of a mission around the building. The interior decor is still a functional beige, but the basement now features a relaxation room, alongside a smoking area set beside an inclined Japanese garden. The intervening years have not been kind to Sega. In the 1990s it sought to capitalise on the booming home games market by releasing a slew of new machines without decent games to support them. In 2001, it withdrew from the console market, leaving the field to Nintendo, Microsoft and Sony. These days, Sega makes games for all three of its once-deadly rivals.
"I think the entrance of Sony and Microsoft changed everything,” says Masanao Maeda, Sega’s corporate director. “But in a good way. We were the first company to offer a portable colour video console, the first to bring 16-bit graphics, the first to offer internet play on a console, but I think we did new things a bit too early. We now have an advantage in software in that we develop all over the world for the international market.”
Read The Rest:
http://technology.timesonline.co.uk/tol/news/tech_and_web/gadgets_and_gaming/article4254651.ece
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