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Dean Takahashi’s Xbox 360 Uncloaked |
by Guest
6/14/2006 |
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The Suits vs. The Gamers
Article by: Kevin Winters (Tap In)
Just finished this the other night and it is very intriguing.
Dean Takahashi did a great job weaving you through the inside story on the 360 starting back before the original Xbox even launched. There is a 20 year plan for Microsoft within the industry and the 360 is the next step in that advancement.
He describes some of the internal struggles, each person's background and how and why they ended up at Microsoft (or in some cases leaving Microsoft). I was amazed at how many former Nintendo executives are in the games division at Microsoft. Evidently, having their corporation offices so close in Redmond was convenient for attracting talent, especially after the big Nintendo executive shake-up.
It seemed to be a pretty unbiased opinion of Microsoft and their approach to the industry and revealed just how much Microsoft tried hard to balance power and technology with long term costs; creating a situation for aggressive price drops into the life of the machine to get it to the mainstream as soon as possible. Contrary to popular belief, it appears as if Microsoft execs are NOT about to throw money at the Xbox business (aside from the start up costs). It stands on its own. Mr. Takahashi's personal opinion is that Microsoft got lucky that Sony missed the spring launch. He also suggested that they should have thrown more money at the Xbox 360 instead of being so cost conscious.
The stories about creating the chips and choosing the vendors were my favorite part. (An OOOE processor was initially promised by IBM and planned for but later scrapped when IBM could not execute). Intel and Nvidia were apparently in the running up until the final decision. Microsoft jobbed out to teams of world class designers for everything from the box to the controllers to the logo, trying to appeal to a broader market more than the first generation Xbox. They designed software to aid in long term cost analysis for any single part or cost scenario with which they could just plug in and see the long term effect. Not to mention the strength of the software tools for the dev kits and their service which apparently is/was very appealing to the devs. They surveyed dozens of developers on what they wanted in the system and what they could do to make it better than it had been in the past. They also created software for the fabricators to use to track issues in real time and to keep Microsoft apprised at all times.
The lack of quality GDDR3 memory was evidently the cause of the bottleneck in production. Besides a lack of sufficient quantity last year, they had to take the Infineon parts and test them for speed on the factory floor before installation.
Interestingly enough the disc format decision was almost a non issue. They decided to go DVD from day one without a 2nd thought (based on devs desire for fast streaming, cost, an unalterable plan to release in 2005 and the fact that a format war loomed).
Overall the book was a good read and I would definately have to recommend it for anyone interested in the business side of how a console gets off the ground and into your homes.
Amazon currently lists this book at $25.00 new, they also have an e-version of it floating around which is the one I used for this review.
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Beefcake
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Don't know about this one. I think I'd rather spend $25.00 on the unofficial secrets of LOST book.
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DarthViking1
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I have both of his XBOX books and they are both great reads.Whenever I start reading the 360 uncloaked,I cant stop reading it!(Usually I stop when I cant keep my eyes open anymore!).After reading his @!*% XBOX book is what prompted me to go back to school so I could one day (Hopefully) work for Microsfot or a company like it.Again,it's a fantastic read that's worth every penny.
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Usually, I'm too lazy too read anything too educational. But, It seems Dean might have something here. I usually listen to advice and determine whether its good info or bad. I'll take a look at it :P
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